The man behind Hublot is Italian Carlo Crocco. Crocco actually created the very first natural rubber strap and given that it took him 3 years to create it, it’s all worth it because of Hublot’s success today. Carlo left a Breil watchmaking company to start his own watch company in 1976. It did not sell when he debuted it at the Basel Watch Fair in 1980, but with more than $2 million in sales in the first year overall - we don’t think it did bad at all. Hublot’s most popular models now include the Big Bang and the Classic Fusion.